Engel & Völkers Real Estate

Engel & Völkers is a global luxury real estate brand known for premium service. When I joined, the goal was clear: expand consistent design and marketing support across four locations and more than 50 advisors so the brand looked and felt cohesive everywhere it appeared.

Key Contributions:

  1. Maintained and evolved the brand’s visual identity across multiple markets, creating location-specific branding based on demographics and producing high-quality collateral that reinforced its luxury positioning.

  2. Designed multi-channel listing campaigns and agent promotional materials, including magazine ads, direct mail pieces, social media content, and award announcements, ensuring each project aligned with brand standards while helping agents stand out.

  3. Supported 50+ real estate advisors with tailored marketing strategies and multi-channel campaigns, providing tools, templates, and promotional materials that enhanced their visibility and helped them grow their business.

Results:
Delivered consistent branding across diverse markets, helped drive stronger recruitment, boosted social media followers and engagement, and produced localized strategies that connected with target audiences. As a member of the Washington, DC marketing team, I contributed to the creative and strategic efforts that led to winning the 2023 Marketing Excellence Award.

Brand Marketing

Elevating the Engel & Völkers brand through market-tailored visuals, cohesive brand execution, and high-quality print, digital, and social assets that reinforce its luxury positioning.

Property Marketing

Showcasing properties through cohesive, multi-channel campaigns that combine high-quality print,
digital, and social assets to maximize exposure and attract the right buyers.

Knight Road Manor

Nearly 18 acres on the Potomac River. This custom-built, four-level estate offers sweeping water views, a dramatic spiral staircase, private elevator, and multiple terraces for indoor-outdoor living. A chef’s kitchen anchors the home, paired with a resort-style saltwater pool and functional entertaining spaces. Silver LEED-certified and minutes from Leonardtown — with DC only 90 minutes away — it blends elegance, comfort, and sustainability in one waterfront retreat.

Marketing Support
Produced The Knight Road Luxury Portfolio, a 42-page interactive
e-publication in Issuu featuring photography, maps, floor plans, 3D tours, and neighborhood highlights. Designed a four-page brochure, broker’s open postcard, and full-page digital magazine ad. Executed a targeted digital advertising campaign that generated qualified leads and maximized exposure across multiple channels.

Growth Campaigns

Developing tailored marketing strategies that align with each agent’s goals, combining consistent brand standards with creative design solutions to grow their presence, generate leads, and build lasting client relationships.