The Baptisia is a multi-unit residential development in Takoma Park designed as one of DC’s first market-rate passive house projects.

• The project needed marketing that clearly explained the value of sustainable, energy-efficient living to buyers unfamiliar with passive house design.

• The focus was on positioning the property within its neighborhood while highlighting performance, quality, and long-term livability.

• I supported the launch with logo design, multi-page brochures, open house marketing, print mail campaigns, and event marketing to drive awareness and interest.

• The campaign generated 30+ viewings and helped sell 3 of 4 units within three weeks, confirming strong buyer demand.