Homes by Lorielle is the personal brand of real estate agent Lorielle Akintunde, created to reflect a fresh chapter in her career rooted in renewal, independence, and personal meaning.

• The client needed a new identity that supported a brokerage transition and reflected growth beyond her previous brand.

• The concept was built around the lotus flower as a symbol of rebirth and renewal, shaping a brand with both meaning and personality.

• I created a new logo and visual identity, then supported the launch with coordinated social media and email campaigns.

• The rebrand supported expansion into Maryland and Virginia, helping increase average buyer price to $650K and annual sales from $2.5M to $9M+.