Homes By Lorielle
Homes by Lorielle is the personal brand of real estate agent Lorielle Akintunde, who wanted a new identity to reflect a fresh chapter in her career. She shared her connection to the lotus flower as a symbol of renewal and independence, and together we shaped a brand that carried both meaning and personality.
Key Contributions:
Created a custom logo featuring a lotus flower with a home at its center, capturing Lorielle’s vision of growth, renewal, and new opportunities.
Selected a pink palette and elegant script font that added a feminine touch while helping her brand stand out in a competitive market.
Expanded the identity with social media graphics for listings and branded client gifts that made her marketing polished and personal.
Results:
Delivered a brand identity that celebrated Lorielle’s independence and growth while giving her a professional, recognizable presence in the Washington, D.C. market.