Northern Virginia Association of REALTORS® (NVAR)
NVAR connects Northern Virginia’s real estate community through education, resources, and events.
The association needed expanded marketing support to grow membership and increase event attendance.
I guide brand standards and develop recruitment campaigns, program branding, and event promotions.
Collaboration with video editors, communications specialists, and stakeholders across departments keeps campaigns aligned with shared goals.
For INSPIRE26, I designed multichannel marketing and onsite branding for an event with 1,300+ attendees and 95+ exhibitors.
INSPIRE26
INSPIRE26: The REALTOR® Experience brought real estate professionals together at NVAR’s annual convention and trade show. I helped build anticipation through digital campaigns and attendee testimonials, then carried that story into the venue through branded displays and signage that guided 1,300+ attendees through an event featuring 95+ exhibitors. To build excitement for INSPIRE27, I planned and delivered an interactive promotion that invited attendees to sign a promise board and take home a branded T-shirts, connecting their experience that day with what was ahead.
Member Recruiting