First Years Learning Center is a home daycare in Northern Virginia serving children two and under. As enrollment grew, owner Claudia Tramontana needed a refreshed brand identity that reflected her passion for early childhood education and her reputation for providing affordable, high-quality care.

Key Contributions:

1. Identified the need for a new identity that could grow with the business and better represent its values.

2. Designed a playful logo featuring a colorful caterpillar and hand-drawn lettering, symbolizing creativity, growth, and early learning milestones.

3. Created a bright, cheerful color palette inspired by daycare play mats and applied it across branded promotional items to support visibility and recognition.

Results:
Delivered a brand identity that captured the warmth and purpose of the daycare while supporting Claudia’s expansion to a larger facility. The rebrand increased enrollment and strengthened the center’s presence in the community.