First Years Learning Center
First Years Learning Center is a home daycare in Northern Virginia serving children two and under. As enrollment grew, owner Claudia Tramontana needed a refreshed brand identity that reflected her passion for early childhood education and her reputation for providing affordable, high-quality care.
Key Contributions:
Identified the need for a new identity that could grow with the business and better represent its values.
Designed a playful logo featuring a colorful caterpillar and hand-drawn lettering, symbolizing creativity, growth, and early learning milestones.
Created a bright, cheerful color palette inspired by daycare play mats and applied it across branded promotional items to support visibility and recognition.
Results:
Delivered a brand identity that captured the warmth and purpose of the daycare while supporting Claudia’s expansion to a larger facility. The rebrand increased enrollment and strengthened the center’s presence in the community.
Logo Development
Meet Catty the Caterpillar
Color Inspiration
custom type
My daughter, who attended the center as a toddler and is now in elementary school, helped her daddy create the base characters for the custom type.
