Henry Adu & Associates is an independently owned tax firm in Alexandria, Virginia, dedicated to helping clients while giving back to the community. As active members of local associations, charities, and cultural events, the firm sought a refreshed identity that reflected its values and connected with the small business clients who share its commitment to making a positive impact.

Key Contributions:

• Defined the firm’s brand personality through discovery sessions, highlighting warmth, connection, and trust as core themes.

• Designed a logo that conveys community and professionalism, adaptable across print, digital, and promotional materials.

• Created brand assets that align with the firm’s mission and resonate with culturally diverse audiences in Alexandria.

• Produced templates and visual standards that streamlined future marketing efforts and ensured cohesive presentation.

Results:
Delivered a brand identity that enhanced recognition within the community, reflected the firm’s values, and supported business growth—including the opening of a new Alexandria office where services are more accessible to clients.